TikTok Shop vs eBay: Which Is Better in 2026?
Compare fees, audience reach, and seller experience between TikTok Shop and eBay to find the best platform for your business.
Fee Comparison
| Fee Type | TikTok Shop | eBay |
|---|---|---|
| Final Value Fee | 6% | 12.9% (most categories) |
| Payment Processing | Included (0%) | 3% + $0.30 |
| Monthly Fee | $0 | $0 (up to 250 listings) |
| Total on $50 Sale | $3.00 | $9.45 (12.9% + 3% + $0.30) |
TikTok Shop saves $6.45 per $50 sale compared to eBay—that's 12.9% more profit in your pocket.
Audience & Traffic
TikTok Shop
- ✓ 150M+ US users (younger demographics)
- ✓ Discovery-based shopping
- ✓ Viral potential through creators
- ✓ Video-first platform
- ✓ Trending product focus
eBay
- ✓ 138M+ active buyers globally
- ✓ Search-based shopping
- ✓ Auction + Buy It Now options
- ✓ Great for collectibles & used items
- ✓ Broader age demographics
When Each Platform Wins
Choose TikTok Shop If:
- ✓ Your products are new, trendy, or visually appealing
- ✓ You want to leverage influencer marketing
- ✓ You're targeting Gen Z and Millennials
- ✓ You want significantly lower fees (6% vs 15.9% combined)
- ✓ Video content creation is feasible for you
Choose eBay If:
- ✓ You sell collectibles, vintage items, or used goods
- ✓ You need auction functionality
- ✓ Your products have established market value
- ✓ You prefer a traditional marketplace model
- ✓ International selling is important to you
The Verdict
For new products: TikTok Shop wins with 6% fees vs eBay's 15.9% combined fees. The savings alone make it worth trying.
For used/collectibles: eBay remains king. Its auction system and established buyer base for secondhand goods are unmatched.
Calculate Your TikTok Shop Profit
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